Data-Driven Social Media Ads Services That Accelerate Your Growth
Experiencing a dip in organic reach, audience engagement or conversions? Tackle your marketing hurdles head-on and stay ahead of the curve with Thrive Internet Marketing Agency’s growth-driven paid social media advertising services.
We leverage data to dissect your audience demographics, identify customer preferences and pain points and craft a social media advertising strategy that delivers unmatched results.
Our comprehensive approach combines platform-specific expertise, AI-powered targeting and continuous optimization to maximize your advertising return on investment (ROI).
Partner with our social media advertising agency and let us position your brand directly in front of high-converting prospects.
What Is Social Media Advertising?
Generate High-Converting Leads and Increase Sales Exponentially
In today’s digital age, conventional marketing methods are not enough to build a loyal and highly engaged customer base. You need to meet people where they are active and tailor your brand message to specific audience segments to reach more consumers at a low cost and generate a better ROI.
More than any other marketing strategy, social media advertising helps maximize your brand’s visibility and provides lucrative opportunities to attract and nurture leads and transform them into paying customers.
What is social media advertising?
Social media advertising or paid social media marketing is one of the most popular and effective digital marketing methods for
boosting conversion rates. Advertising on social media involves displaying paid social ads or sponsored content on various
platforms, such as Facebook, LinkedIn, Instagram, Pinterest, Twitter and TikTok, and targeting specific customer demographics.
What is social media advertising’s edge over other digital marketing methods? Is it worth the investment?
Social networks advertising allows you to direct your campaigns to specific audiences by criteria, such as location, age, online behavior, interests and device use. Unlike other online marketing initiatives, you only have to pay for the number of clicks or impressions your social ads get when you’re advertising through social media. This makes social advertising a high-ROI marketing strategy.
Have you got big goals for your company? Harness the power of paid social media to boost your digital marketing efforts and connect with customers who are ready to convert!
Advertising on Social Media: How Does It Differ
From Social Media Marketing?
Social media marketing is an unpaid marketing initiative. This means you don’t have to pay to promote your brand to your followers. Social media marketing encompasses optimization efforts centered on creating brand recognition, developing meaningful connections and driving engagement.
Paid social advertising, on the other hand, focuses on fine-tuning social media advertisement for better reach and higher ROI. Advertising on social media channels puts your brand in front of people who are looking for what you offer right now.
Social media marketing and paid social advertising, however, are not mutually exclusive. This means you can – and should – launch marketing campaigns while simultaneously advertising using social media to generate the best possible outcome.
Want to reach your intended audience with ease? Capitalize on social networks advertising and align your strategies with the behavior patterns of your ideal customers to promote your business in the most cost-effective way.
Drive Greater Results With Paid Social Media Marketing
As more people use social media to connect with businesses, the amount of competition also increases. Let our social advertising agency refine your strategy and serve ads that hook the attention of your target leads throughout your marketing funnel.
Thrive Internet Marketing Agency is one of the most established social media advertising companies, providing conversion-centric services. We help you gain complete control over your social media ad budget and audience targeting approach to maximize the impact of your campaigns.
Get in touch with us and discover the best social media platforms for business niches with unmet needs!
Why Your Business Needs To Use Social Media Advertising
Maximize Your Visibility and Save Time, Effort and Money
The social media landscape is constantly evolving. Every year, new social networks advertising channels rise to prominence, and consumers’ buying behavior and expectations dramatically change. Relying on organic social media campaigns alone won’t cut it.
Paid social media advertising is one of the best ways to monetize the best social media platforms for a variety of business niches
and ramp up your customer acquisition, conversion and retention rates. According to a Marketing Experiments study, using the
correct targeting approach can boost your conversion rates by up to 300%, and paid social media advertising can help you with
that.
Here are more reasons you should pay attention to your paid social media campaigns:
Increase Follower Growth Rate
Paid social advertising lets you hone in on
specific audiences and reach new market
segments – fast. By social media
advertising, Thrive has helped a gaming
company reach a total of 290,137 people
and acquire 1,600 new Facebook
followers, 1,000 new Instagram
followers and 155 new X followers in
four months!
Boost Organic Posts
Working on a limited budget? Begin advertising using social media to amplify your organic posts’ online reach. Different types of social media advertising channels provide flexible ways to turn your top-performing content into social media ads and reach people who are highly interested in what you’re offering.
Ramp Up Website Conversions
Advertising through social media doubles
your conversion rates while cutting
marketing costs by a third. Within six
months of launching a fitness center's
paid social media advertising campaign,
we generated $143,319.92 website
purchase conversion value at an average
cost per click (CPC) of just $8.03.
Drive More Clicks and Views
Online users are more active on various
types of social media advertising channels
because they offer a fun and easy way to
interact with their favorite brands. In fact,
advertising on Facebook helped a leading
advisory firm generate 41,074 clicks,
while its Twitter advertising campaign
drove 625,932 impressions in only 10
months of activity.
Attract Qualified Leads
Depending on your marketing intent, social ads landing pages can be optimized to drive targeted leads and remarket to those who failed to convert on-site. A cohesive social networking ads strategy allows you to personalize your offer and split campaigns by age level, occupation or gender, capturing qualified leads and pulling them into your sales funnel.
Gain Actionable Insights
Which social networks ads delivered the highest impressions? Was your social media ads landing page effective? Advertising through social media gives you access to market insights and metrics, such as clicks, visits and comments, to measure your campaign effectiveness and guide future initiatives.
Offer a Clear Value Proposition
How can your brand fix a customer’s specific problem? Laser-focused social media advertising for businesses allows you to showcase the unique selling points (USPs) of your priority products or services and leverage compelling calls-to-action (CTAs) to motivate consumers to take real steps towards your desired action.
Generate Direct Sales
Whether you’re introducing new collections to past customers or deploying seasonal offers to motivate targeted consumers to purchase, launching time-sensitive offers is made easier and more profitable through social advertising. Paid social media campaigns are a convenient, low-cost option to influence consumers’ buying decisions and generate more sales.
Allocate Your Spending Wisely
Among the biggest advantages of social
media advertising is that you can track
data in real-time and set a realistic social
networking ads budget for your campaign.
An eCommerce store reached out to
Thrive to handle its Facebook ads
management and with about $8,000 in
ad spend, we produced 170K in revenue
within a 28-day attribution window.
AUTOMOTIVE PARTS MANUFACTURER
New Facebook Follower
+ 63 %
Facebook Post Engagements
+ 230 %
From the Client:
In 2016, a manufacturer and national
distributor of automotive performance
products reached out to our social
media ad agency to boost its audience
growth and drive new product
engagements. Our promotional
campaigns helped the client reach
extremely engaged audience segments
and garner direct messages and
inquiries about its new product.
ECOMMERCE STORE
New facebook followers
+ 3049 %
Facebook Post Engagements
+ 77224 %
From the Client:
Thrive was tapped to manage the paid
social media campaign of an online
shop in Southern California. With a
strategic combination of organic and
paid social media advertising
campaigns, we helped the client gain
794% ROI and an increase of 84% in
Facebook referrals to its website at
only $0.15 cost per click.
FULL-SERVICE RV DEALER
Link Clicks
+ 8418 %
People Reached Via Facebook Ads
+ 62530 %
From the Client:
Our Facebook advertising company
partnered with a full-service RV dealer
in Fort Worth, Texas, to help position its
latest brand promotions in front of
highly interested buyers. We’ve
launched several social media
advertisements that generated
increased website traffic, link clicks and
follower growth rate for the client.
Social Media Platforms Your Business Should Consider Using for Advertising
Ensure the Most Efficient Use of Your Resources
Global social media statistics reveal that, on average, online users visit more than six different social media platforms per month and spend approximately 2.5 hours using social media every day. With a myriad of social media platforms for business available today, coupled with your potential customers’ limited social media use, it’s important to choose the right channel to display your social media advertisements.
Several marketers make the mistake of riding the trends without consulting with social media advertising companies or doing research. As a result, they invest in social media and advertising channels that are inappropriate for their specific niche and do not deliver profitable results.
At Thrive, we help you determine the best social media platforms for business types in your industry to ensure the amount of new business garnered is over and above the resources poured into your social networking ads.
Social Media Platforms for Business Niches With Different Needs:
Facebook Advertising
Facebook advertising or Facebook ads management leverages various
social ad formats, such as image ads, video ads, poll ads and carousel
ads, to generate interest in your brand offerings and move prospects
along your conversion funnel. Facebook advertising companies
recommend Facebook ad management to businesses looking to micro-
target their exact audiences and acquire immediate results. Facebook
social networks ads are typically approved within 24 hours, making it
easier for you to get exposure within a couple of days!
Instagram Advertising
With approximately 2 billion active users worldwide, Instagram advertising comes very close to advertising on Facebook in attracting followers and increasing brand engagement. Instagram advertising services offer incredible opportunities for businesses of all types and sizes to boost their audience growth through sponsored content and creative ad formats. Social media advertising agencies integrate your Instagram advertising campaign with Facebook Ads Manager to gain access to a plethora of targeting options and optimization selections that streamline ad management.
What Our Facebook Ads Agency Can Do for You:
Our Facebook advertising company schedules a kickoff meeting with
your team to discuss your Facebook ad campaign goals and guide your
Facebook advertising strategy development. Once we’ve settled your
Facebook advertising needs and demands, we launch a tailored
Facebook ad campaign based on your specific targeting requirements.
Our Facebook ad management specialists also set up Facebook Pixel
(analytics tool) on your website to easily track visitor activity upon
seeing your Facebook ads.
What Our Instagram Advertising Agency Can Do for You:
When advertising on Instagram, we utilize Instagram Insights to determine your content performance and profile activity and launch an Instagram advertising campaign that strengthens your brand value. Our paid social advertising agency determines your ad objective (i.e., brand awareness, app installs, store traffic, etc.), chooses your ad placement, defines your ad budget and schedule and selects the most appropriate Instagram ad format to achieve your goals.
Twitter Advertising
Are you considering advertising on Twitter to increase your site views
and generate direct conversions? Many businesses, especially those in
the eCommerce marketing industry, take advantage of a Twitter ad
campaign to drive brand awareness and promote specific products for
immediate sales. Social media advertising companies that support
advertising on Twitter experiment with different Twitter ad campaign
types, such as promoted tweets, promoted accounts, promoted trends
and promoted moments, to obtain strong business results.
LinkedIn Advertising
Advertising on LinkedIn is recommended for business-to-business (B2B) marketers looking to maximize social media advertising effectiveness in driving lead generation. If your target market is C-suite professionals and industry experts, LinkedIn advertising is the solution for you. From an expansive audience and precise market data to multiple ad formats, such as Sponsored content, text ads, Sponsored InMail and dynamic ads, advertising on LinkedIn provides a degree of targeting accuracy that even the best social media platforms for business can’t match.
What Our Twitter Advertising Agency Can Do for You:
Twitter ad campaign managers set up your Twitter ads account, identify your Twitter advertising objective (i.e., reach, website clicks, app re-engagements, etc.), set up your ad group and bidding strategy. Our experts will narrow down your audience targeting setting, choose your ad placement and create concise, engaging copy to ensure a smooth Twitter ad campaign implementation.
What Our LinkedIn Ads Agency Can Do for You
Our paid social media advertising agency is committed to establishing your industry expertise and achieving your LinkedIn advertising goals. To help you reach your ideal clients and move them further along the conversion funnel, we narrow your targeting through industry-specific variables, such as company name, industry or job function, craft compelling ad copy and include a clear CTA.
Tiktok Advertising
TikTok has quickly blossomed into one of the most popular channels for social media advertising for businesses since its official launch in 2016. Today, numerous social media advertising agencies use TikTok advertising to build brand awareness, drive consumer advocacy and create brand authenticity. Unlike Facebook advertising management and many other types of social media advertising strategy, TikTok advertising makes it easy to create great campaigns through versatile ad formats like in-feed ads, branded hashtag challenge and brand takeover ads.
Pinterest Advertising
Does advertising on Pinterest make the most sense for your brand? Begin advertising on Pinterest and harness your full-funnel marketing potential! With a growing population of 400 million monthly active users, Pinterest serves as one of the most cost-effective social media and advertising channels to display your social networks ads and increase your goal completions. Like advertising on Facebook, Pinterest advertising also follows a pay-for-placement (P4P) system. This means you pay to promote your Pinterest ads on your chosen product Pins.
What Our TikTok Ads Agency Can Do for You:
Our social media advertising company provides TikTok advertising services on a case-by-case basis. We analyze your existing social media and advertising strategies and perform in-depth market research to find out where TikTok advertising fits in your marketing tactic. Our paid social media advertising services team also offers expert consultations to help you choose the best TikTok ad option for your brand.
What Our Pinterest Ads Agency Can Do for You:
To maximize your Pinterest advertising cost, we implement data-driven Pinterest advertising strategies centered on driving more traffic and sales to your website. Our paid social media advertising agency optimizes your ad images, uses rich Pins and refines your ad schedule to increase your conversions. We recommend advertising on Pinterest to complement your Amazon marketing efforts and generate new demand for your business.
Reddit Advertising
Boasting more than 100 thousand interest-based communities, Reddit proves to be one of the most cost-effective platforms to position your brand
offerings in front of targeted audience segments and influence their purchase decisions. Compared to Google and other channels, advertising on
Reddit offers a much easier way to reach your ideal audience based on their unique interests and content subscriptions. Reddit advertising
companies can also take advantage of the platform’s ad creation features, including enhanced system performance, bid recommendations and
advanced editing functionality to boost their Reddit advertising campaign performance.
What Our Reddit Ads Agency Can Do for You
Advertising on Reddit has its own set of rules and it is important to understand these to avoid getting reprimanded or banned by community members. Our Reddit ads company determines your target audience’s demographics, analyzes their online behavior and identifies all the possible communities to join and target based on your niche. If you don’t have a Reddit account yet, our Reddit advertising team can handle that for you. We also determine your minimum ad spend per day and manage your ads creation to ensure hassle-free advertising on Reddit.
How Much Does Social Media Advertising Cost?
Pay the Right Amount for Each Click and Impression
The cost of social media advertising is relatively low compared to other advertising methods, such as print advertising, broadcast advertising and product placement advertising. However, some companies are still hesitant about investing in social media advertising for businesses because they don’t understand its pricing system.
Facebook advertising cost and other social media ad spending are based on different variables, including:
- Day of the week
- Season
- Time of day
- Social media advertisement Quality and relevence
- Location
- Audience demographics
- Niche market
For example, Facebook advertising companies handling Facebook ads management for brands in the apparel ($0.45 average CPC), travel and hospitality (0.63) or retail ($0.70) industries could expect lower cost per click than those in the finance ($3.77), consumer services ($3.08) or B2B market ($2.52).
Thinking of advertising using social media? Discover the average social ad spending of the six most popular social media platforms for business and let’s get your Facebook advertising management and paid social media campaigns started!
Average Advertising Cost for Each Social Media Platform:
Facebook Advertising Cost
Facebook advertising management rates vary per industry.
On average, it costs as little as $5 per day or $0.97 per
click to run a Facebook ad campaign. With this Facebook
advertising cost, you can expect an average of 1.11%
click-through rate (CTR) in the News Feed.
Twitter Advertising Cost
The rate of advertising on Twitter depends on the type of
social media advertisements you use. In general, Twitter
advertising cost ranges from $0.50 - $2.00 for each first
action, such as a click, reply or retweet. Promoted
accounts, however, cost $2.50 - $4.00 per follower.
Instagram Advertising Cost
Compared to Facebook ad management, advertising on
Instagram is relatively high. The average Instagram
advertising cost is $0.60 - $2.00 per click. Marketers and
businesses advertising on Instagram can expect an
average CTR of 0.22% in the feed.
LinkedIn Advertising Cost
The rate of advertising on LinkedIn depends on your
campaign goals. Typically, LinkedIn advertising cost begins
at a $10 daily budget per campaign with an average CTR
of 0.22%. Talk to us and see how much you can save!
TikTok Advertising Cost
TikTok advertising cost starts at $10 per CPM (cost per
mile or cost per 1,000 views) and varies based on the ad
format and duration. Contact our paid social advertising
agency to learn how to get the best performance from
your TikTok ads.
Pinterest Advertising Cost
The average Pinterest advertising cost for building brand
awareness is $2.00 - $5.00 per 1,000 impressions.
Meanwhile, boosting engagement and driving website
traffic ranges between $0.10 - $1.50 per engagement.
Reddit Advertising Cost
Like TikTok advertising, Reddit advertising works on a cost-per-mile
basis. Advertising on Reddit begins at $5 per day. It also has an auction
style where you can bid for ads for as low as $0.20 per bid.
Thrive’s Paid Social Media Advertising Services
Get Expert Support to Achieve Your Company’s Growth Goals
Social Media Marketing
Running ads on social media is a surefire
way to acquire new customers and repeat
business – but our social and Facebook
ads agency doesn’t just stop there.
Besides social advertising and Facebook
ad management services, we also offer
organic social media marketing solutions
to support your conversion rate
optimization (CRO) efforts. Our social
media marketing experts conduct in-depth
social media audits to develop your
marketing and launch sustainable
campaigns.
Social Media
Management
Thrive is more than just a social and Facebook advertising company: We serve as your social media managers. From building an effective social and Instagram advertising campaign and monitoring social media advertisement results to overseeing multiple social media accounts, our social media management firm can handle it all for you. We help you decide on the right social media platforms and marketing strategy for your business to bring in the most results and ensure your online growth.
